An article by Leah McCann
Minute-to-minute news updates, live tweeting, expanding Wi-Fi coverage, Periscope feeds, push notifications—it’s no wonder that “real time” has become the norm for how we operate in the world. And the consumer, a major player in fueling this cultural phenomenon forward, has come to expect nothing less from the brands and technologies that make “real time” a reality. So what about for those of us in the AV rental, conference, and staging markets? We are no exception to the rule.
In the case of identification technology, one product—the E Ink Electronic Nameplate, a digital electronic nameplate using TAIDEN breakthrough technology—has found its stride in a real-time world.